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เด่นล่างตัวเดียว หลักสิบ-หน่วย จาก . @ทินกร เข้ามา 7งวดติด งวด 1 ก.ค 2562

1.  treatments and the third could be subject to the control treatment.  With our new cookie-based splits, you now have the option to assign searchers to dedicated test and control groups. This means that if someone is mapped to a test group and performs three searches, all three will be subject to test treatments.    What type of split option you decide to use is at your discretion. It is important to understand the options and align with how you want your options to be tested.    Cookie-based might be a better option in the following cases: Testing specific audiences You want to set up a landing page test that runs similar to other conversion rate optimization testing tools   Search-based splits might be a better option in the following cases: You want to keep consistency with previous search-based tests Low volume campaigns   Let’s say you want to test the impact of Accelerated Mobile Pages (AMP), pages which often load in under a second. If you set this experiment up using search-based splits, a given user might experience both AMP and non-AMP experiences as their inclusion in test or control is re-assessed for each search they do. Enabling cookie-based splits allows you to keep user experiences consistent, as the user is permanently assigned to your experiment's test or control group. Learn more about experiments here. 

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2. 87

   New landing page parameter options available in Google Ads

   July 18, 2018

   We've introduced two changes to make it easier to specify landing page parameters. Final URL Suffix is now available in Google Ads and the number of available custom parameters has increased from 3 to 8. These changes give you more options to specify landing page parameters. This is especially helpful for accounts using third party tracking solutions. With these additions, Google Ads now supports all the features needed to migrate your accounts to parallel tracking. The deadline for the migration is October 30. If you have not done so already, we recommend you migrate your accounts to parallel tracking now so you can take advantage of it’s benefits. Alert: Please be sure you are using Google Ads Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Check which Google Ads Editor version you're using. To further safeguard your parallel tracking changes from being deleted, some edits made in the previous AdWords experience (including those to campaigns, ad groups, keywords, ads and extensions) may be rejected. To complete these edits, switch over to the new Google Ads experience. Determine which Google Ads experience you’re using.

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3. 88

   Use the Landing Pages report with Dynamic Search Ads

   July 18, 2018

   The Landing Pages report in Google Ads shows you how your landing pages are performing for traditional Search and Display campaigns. This report now also includes landing pages for Dynamic Search Ad (DSA) campaigns.  Use these insights to evaluate and optimize landing pages. For example, let’s say you have an account selling sports gear and your landing page on soccer balls is performing well. Based on this insight, you could create a targeting group dedicated to this landing page so you can customize ad copy more closely to the landing page and drive more traffic. Learn more about the landing pages tab here. 

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