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  1. October 8, 2019
    conversion action is a specific customer action that you’ve defined as valuable to your business, such as a newsletter signup or a purchase. These actions can be included in the “Conversions” column, which is used to evaluate performance and optimize bids. For Search and Display campaigns that have specific budgets for different marketing goals, you can override the default, account-level setting by selecting which conversion actions you want to optimize for at the campaign level. Starting today, this campaign-level setting is now available for Video campaigns. If you want to optimize a campaign for multiple conversion actions, place them into a “Conversion actions set”. These can be applied across other campaigns that share the same marketing goal. To learn more about how to select conversion actions at the campaign level and create conversion sets, visit the Google Ads Help Center. Posted by Tal Akabas, Product Manager, Search Ads  
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  2. 6
    Google Ads auction-time bidding comes to Search Ads 360
    October 7, 2019
    Smart Bidding uses machine learning to set bids at auction-time, factoring in a wide range of signals that help predict performance. Now, the same technology that's helped advertisers achieve better results is available in Search Ads 360. In fact, during the beta, hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average conversion increase of 15% to 30% at the same or better ROI. If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers can now optimize their Google Search bids using auction-time bidding, while continuing to optimize their cross-channel bids using Search Ads 360 automated bidding.   Head of Marketing, Jamima White, at Australian energy company AGL, discovered that Google Ads auction-time bidding helped drive results for her business in a competitive environment. With Google Ads auction-time bidding enabled in Search Ads 360, AGL saw conversion volume increase 19% at the same cost per acquisition. To learn more about Google Ads auction-time bidding in Search Ads 360, visit the Search Ads 360 Help Center. Posted by Jason Krueger, Product Manager, Google Ads
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